Strategy is critical to creating sustainable competitive advantage. But with so many options, opinions and myths around the concept of strategy, how can you be sure that you are guiding your company down the right track? This program on advanced strategy for managers teaches you the principles, instruments, and methods of strategic management, all based on a solid foundation of general management.

The Advanced Strategy Program is designed for upper and middle executives, experienced practitioners with significant strategic challenges, and managers who seek new ways to create value for their companies.

Advanced Strategic Concepts

• What's new in strategic management?
• Assessing the strategic situation
• The quality of strategic options
• Useful strategy development processes
• Pitfalls of strategic decision-making

Need for Strategic Action

• Recognizing competitive threats
• Anticipating changes in the business environment
• Tackling new business opportunities early
• Formulating strategic objectives
• Changing direction

The Challenge

• Shareholders expect stock price appreciation
• Suppliers expect consistency
• Employees need a vision and want to participate in the company’s success
• The public demands social benefits
• Customers demand better prices and improved quality

Strategic Positioning

• Evaluating the corporate strategic position: from tenable to vulnerable
• Assessing core competencies as a potential basis for profitable growth
• Being different: a cornerstone of strategy
• Creating and capturing value throughout the value chain

Strategic Marketing and Branding

• Potent product portfolio management and distribution portfolios
• Aligning marketing resources with strategic goals
• Innovative approaches to market segmentation

Managing Growth and Profit Drivers

• The true drivers of growth: brand, product, competitive position and innovation
• The most important profit drivers

Business Models and Profit Potential

• The growth portfolio
• Evaluating business models for profit potential
• Growth-accelerating business models

Tapping into the Potential for Growth

• Solving customer problems
• Creating new customer benefits
• Taking advantage of the existing client base
• Utilizing untapped business capacity
• Active management of growth and profitability

Implementation and Change

• Laying the groundwork for a culture that is adaptive to change
• Learning to be a transformational leader
• Best practice examples of dealing with change
• Strategy implementation and human resources decisions

For registration, please click the link below.


Registration