The ability to turn ideas and concepts into results is crucial for executives and experienced managers. Over five days, the program explores the three essential management requisites for achieving sustainable results across organizational boundaries:

• Developing an effective strategy
• Future success based on growth and innovation
• Excellence in the core business

• Executives
• High-ranking managers - business unit heads, managers of major profit centers
• Mid-level managers who will soon take on added responsibilities
• Experienced functional specialists and other professionals

The Art and Science of General Management

• Tackling major strategic opportunities and applying effective techniques for analysis and decision-making
• The challenge of getting results across organizational boundaries

Results-Oriented General Management

• Company value and market capitalization
• Developing market share
• Customer satisfaction and quality control
• Efficient capital deployment
• Core competencies and know-how

Strategic Management Concepts and Practices

• Creating value and profit with successful strategies
• The process of strategic management
• Increasing market share and growing new markets
• Mergers and acquisitions as growth options
• Competitive strategies: cost leadership, differentiation, focus or niche
• Strategic in- and out-sourcing
• Restructuring and portfolio evaluation

Marketing and Innovation

• Marketing as an organizational philosophy: the marketing concept, various definitions of «customer»
• New technologies and e-business
• Managing a brand and creating brand equity
• Principles of successful innovation management
• Avoiding common pitfalls of business development
• New business models

Structures, Processes and Incentive Systems

• Designing and using structures, processes and incentive systems as elements of the most important «rules for business success»
• Profitable customer relationships: building customer value
• Quality- and time-based strategies
• Empowerment through leadership and incentive systems

Profitability and Value Management

• The role of finance in supporting corporate strategy and growth
• Key profit drivers and key performance indicators
• Launching initiatives to improve profitability
• Identifying improvements in the value chain: revealing profit potential

Effective Roadmaps for Change

• Leadership for successful implementation
• Implementing strategies and concepts to change attitudes, customs and behaviors
• Inspiring employees toward common goals
• Developing implementation skills
• Change and organizational learning

For registration, please click the link below.


Registration