This five-day management seminar addresses executives, experienced managers and practitioners looking for an update and in-depth introduction to doing business in China. The program focuses also on current or future expatriate managers or members of multinational teams who are preparing for running a business in China`s changing environment. The premise of this seminar is that it is crucial for any company looking to compete in Asian markets and wanting to profit from its vast potential to understand both Western and Chinese management practices. The participants of this seminar will experience a substantial selection of best practices and case studies which illustrate both opportunities and threats organizations are exposed to when entering emerging markets in Asia, specifically China.

Executives, experienced managers and practitioners who want take advantage of growth opportunities in Asia. Among participants you will see:

• Executives planning to redefine their business models by identifying new opportunities in China
• Current or scheduled expatriate managers
• Members of multinational teams who seek to prepare for running a business in China’s changing environment
• Executives intending to broaden their knowledge in Chinese management practices

This seminar was launched to show executives how an organization can grow better and faster by using the typical and different strengths of China’s research, production and consumer markets. During the program’s 5 days, you will learn:

• Which strategies are best suited to enter profitably the growing regions in Asia
• Which approaches work best to establish a successful business in China
• How is it possible to avoid problems and barriers to successful business in advance

The unique Chinese business and cultural environment

• How to master the unique Chinese business and cultural environment
• Challenges of running a business in China
• Typical cross-cultural misunderstandings: Chinese culture and its managerial implications

Importance of China’s markets and their different growth potentials

• Identification of regions with future growth potential in China
• Why is the potential of the markets frequently underrated?
• The really relevant criteria to evaluate market attractiveness
• The effect of diverse cultures and value systems on businesses and organizations
• Human resources challenges in China

Challenges of Globalization and Asian peculiarities

• The practice of selective differentiation and adaptation of successful global players
• The process of global integration and local adaptation
• How to slice it: smart market-segmentation for the 21st century

Market entry

• Five steps to successful market entry
• The value of business networks
• Organizational models that fit

Real-world cases

• Examples of successful strategies for medium-sized businesses and large corporations in China
• Entry, reorganization and subsequent growth of a European company in China

For registration, please click the link below.


Registration