This two-part, eight-day intensive program prepares you for new and greater responsibilities, or reinforces your existing skills by keeping you abreast of the latest developments in managerial practice and research. The first part of the program concentrates on the essentials of advanced general management and underscores the importance of strategic direction. The second part delves into the nuances of leadership and its impact on culture, processes and change. You lay the groundwork for success, and learn to achieve it by leading your  organization more effectively.

• Senior managers who are preparing for positions that require decisive action
• Executives and managers who seek new ways to  create value for their organizations
• Managers who are moving into the highest organizational levels wanting to update their general management skills
• Experienced functional specialists and other professionals who want to advance their careers

• You will better understand advanced modern general management practices
• Gaining a systems perspective of organizations  ensures that you generate value for your company by managing its complexities
• You will sharpen your skills for evaluating strategic options and identifying impediments to performance
• You will learn to identify and resolve profitability and operating performance challenges
• By uncovering and tapping your potential, you will learn to lead better
• You gain a bigger peer network

Part I: General Management

Core Functional Competencies: A Systems Perspective

• The evolving corporate environment
• Organizations as dynamic systems
• Achieving organizational efficiency and effectiveness
• Corporate goals as tools of organizational alignment
• Effective goal setting and goal management
• Understanding stakeholder expectations and ethical responsibilities
• The relationship between CEO, board and senior management
• Measuring performance

Strategic Management Concepts and Practices

• Creating value and generating profit with successful strategies
• Market share growth and new market development
• Competitive strategies: cost leadership, differentiation, focus or niche
• Mergers and acquisitions as growth options
• Strategic in- and out-sourcing
• Time-based strategies

Marketing

• Potent product portfolio management and distribution portfolios
• Aligning marketing resources with strategic goals
• Effective communication

Brand Management

• Distilling a brand’s essence
• Maintaining and building brand equity
• Steps required for successful branding

Profitable Customer Relationships

• Building customer value
• Managing key accounts
• Marshalling customer proximity and implementing e-business activities

Financial Aspects of Strategy

• Managing for sustainable profitability
• Evaluating the profit potential of a business
• Defining the value chain and identifyingits profitable steps
• Abandoning unprofitable businesses
• Reducing capital intensity to improve profitability
• Pricing strategies for better returns

New Business Development and Innovation

• Generating new business and product ideas
• Business models for disruptive technologies and products
• Changing competitive positions in established  markets
• Navigating successful market entry

Refining Structures and Processes

• Using internal structures, processes and incentive systems to drive successful market operations
• Creating customer-oriented organizational structures and streamlined business processes that allow both quality and time-based strategies, and realigning them to serve strategic goals

Part II: Leadership

What Good Leadership Accomplishes

• Good leadership as a performance multiplier
• How good motivators improve the effectiveness of their organizations
• Key traits of effective leaders
• How leadership develops in practice
• Avoiding typical leadership mistakes

Core Attributes and Skills of Leadership

• Inspiring others to perform
• Communication and negotiation skills
• Making smart decisions
• Feedback and coaching
• Empowerment through delegation
• Developing a personal action plan
• Conflict management
• Tolerating ambiguity, lending vision, pro-viding clarity and nurturing fairness

Developing Your Leadership Style

• Understanding the importance of leader-ship style for imparting direction
• Comprehending how leadership influences people
• Don’t manage – lead
• Discovering authentic leadership
• Adapting your leadership style to the situation

Role of Leadership within Organizations

• Achieving performance through people: from leading a team to effectuating organizational change
• Seizing leadership opportunities in the company
• Learning to be a transformational leader

Implementing Change

• Transformational versus incremental change
• Changing attitudes, assumptions and beliefs
• Translating transformational change into reality
• Cultivating leadership in an organization

For registration, please click the link below.

Registration